A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!


I’m enormously excited!

And why?

The ITB travel trade fair is going to be in town.


In Kurdistan at the ITB 2015.


Just last week, I told you about the glamour of the Berlin International Film Festival, otherwise known as the Berlinale?

Now this!

Before I became the awesome travel blogger that I am today, I used to attend the ITB as an ordinary member of the public.

It was one of the highlights of my year!

And let me tell you, it still is!

I mean, thousands of international travel organisations and travel destinations are going to be in the city, looking to present the best parts of their country, or industry.

And yours truly will be among them.

Book your hotel here!

Accor Hotels – #myjourneybegins. It most certainly does!

Last year, was one of the most successful ITB travel trade conferences that I have ever attended!

In fact, I had so many appointments which had me going from floor to floor, that even though I used the press shuttle bus, my feet swelled up ‘cos I was wearing ankle boots, and I tend to walk like a man!

My Blogger Speed Dating appointment sheet was filled to the brim with Destinations & Marketing people wanting to meet me face-to-face, and I was invited to so many After-Hours parties, it became quite over-whelming…

Not only that, but a book author reached out to me and asked for one of my old Scotland photographs to be added to their book for a film tour, so perhaps the next time you go to the Scottish Highlands, you could be looking at one of my photographs!

Don’t risk collapse at the ITB Berlin. Fill your belly!

But most endearing of all, as I was browsing through the Poland section, looking for destination information, one of the girls started staring.

I gave her my business card to give to her boss, and she just started screaming!

Jesus in Warsaw.

She recognised my name and was thrilled and excited to finally meet and see the writer of THAT post! She told her neighbours and they all began rushing to take photographs & giggling!

I mean, that post now has over one hundred and twenty-three thousand (123,000) views!

Apparently. In Poland, I’m a bit of a notorious star!

And the title of said piece: Going to Poland: 10 reasons not to go!

Book your hotel here!

The secret of eating & drinking in Warsaw – How to make pierorgi and eat it!

This year, I’m once again, all ready and organised.

Now that I’m a professional blogger don’t you know, I get to have internal access to all that the travel industry has to offer.

If you’re reading about the ITB for the first time, here’s what I previously wrote:

But it doesn’t hurt to reiterate the facts:


ITB Berlin Convention 2018
ITB Berlin Convention 2018

The ITB Berlin stands for the Internationale Tourismus-Börse or in English, the international tourism trade fair.

The ITB represents B2B, hotels, tourists boards, tour operators and providers, airlines, transport operators, responsible travel organisers, information technology experts, social media bloggers, and anybody else interested in travel and tourism.

It’s also the world’s leading travel industry think tank, in which the convention trade fair establishes itself as the industry’s main knowledge platform, with top-notch presentations on global trends, travel innovations and path-breaking events for the entire tourism industry!



Happy bloggers at ITB Berlin – ©Natalie Deduck – Loveandroad.com

Well, the ITB Berlin is the foremost business platform for the global tourism business. We’re talking:

  • 5 continents
  • 180 Countries
  • 200 trendsetting events
  • 400 speakers
  • 1,000 Qualified Top Buyers
  • 10,000 Exhibitors
  • 28,000 Convention Visitors and Participants attending lectures, discussions, and workshops
  • 60,000 Private Visitors
  • 109,000 Trade Visitors
  • 160,000 Square meters
  • Bloggers from 25 countries all over the world
  • Over 5 days within 7th March – 11th March, 2018
  • Bringing in a €7 billion turnover to Germany!

Book your hotel here!

A zebra in Zambia


If you’re at the ITB, you’re in good company.

The ITB Berlin is a huge deal. The convention & culture partner country for 2018 is Zambia with the motto: – Let’s explore.
Official Partner Region ITB 2018 Mecklenburg-Vorpommern – © 2018 Messe Berlin

And the official Partner Region for ITB 2018 is Mecklenburg-Vorpommern – Best of Northern Germany.



The beautiful French Quarter - Gendarmenmarkt - in Berlin
The beautiful French Quarter – Gendarmenmarkt – in Berlin

The name ITB Berlin stands for a unique success story and things that are made in Berlin.

What began in 1966, as a small overseas import trade show, has developed into a true global success.

What originally, was only an event of five (5) participating countries and regions, has grown to over 180 with an exhibition space expanding from 580 m² to 160,000 m² today!

In more than five (5) decades, so many societal and political changes have taken place. As far as the tourism industry is concerned, Germany has developed into one of the world’s most important economic factors!

Book your hotel here!

So is it worth going to ITB Berlin? Yes! It most certainly is!

Today, the ITB Berlin is the leading trade show of the travel industry and, at the same time, the biggest travel show for the German public!

However, it’s a huge venue and there have been incidents of people wandering around and not actually getting to where they wanted to go!

Not naming names or anything, so here’s a few tips on how to navigate your way around!


Visitors are welcome at the ITB Berlin!
Visitors are welcome at the ITB Berlin!


Trade visitors: 7th – 11th March, 2018. 09:30 – 18:00
The general public: 10th – 11th March, 2018. 10:00 – 18:00
Journalists and bloggers: 6th – 11th March, 2018. 08:00 – 18:00


ITB BERLIN – The world in one place!
ITB BERLIN – The world in one place!

You can buy tickets at the Exhibition Grounds – or save time and money and buy them in advance at the Online Ticket Shop. Entrance for Trade Visitors / Press to the ITB Berlin Convention is included in the price of your trade fair ticket.

Trade Fair Visitors:

  • One Day Ticket: Online in advance – €42.00. On the day – €62.00
  • A Five Day Permanent Trade Visitor Pass Ticket: Online in advance – €60.00. On the day – €90.00
  • Accredited press / bloggers: Free of charge, in advance. If not accredited, as above
I would just like to thank some very important people – YOU!

The General Public.

  • One Day ticket: Online in advance – €12.00. On the day – €15.00
  • Reduced priced tickets – students / retired /unemployed etc. On the day – €8.00
  • Last Minute tickets (only valid on March 12th, from 14:00) – On the day – €8.00
  • All children under the age of fourteen (14) if accompanied by an adult, are totally free of charge!

p.s. You should also be able to buy a €12.00 ticket from any BVG/SBahn ticket machine. And if you live in Berlin, watch out for the free voucher that sometimes comes, via free delivery of the weekend edition of the Berliner Morgenpost newspaper!

Book your hotel here!


Use the ITB shuttle service to get around. It's free!
Use the ITB shuttle service to get around. It’s free!

If you’re a trade visitor or a member of the press, then there is a free ITB shuttle service that will take you from the airport, from selected hotels and from various stops around the city to the ITB Exhibition Ground. If you’re using the city shuttle line service, please note that the stops are not marked as ITB Berlin stops, but are selected buses at the regular bus stops of the Berlin Public Transport System, otherwise known as the BVG!

Using Berlin's public transport is perfectly safe & very cheap!
Using Berlin’s public transport is perfectly safe & very cheap!

You can find bus stops at:

Line A

  • Bus-Stop 1: Unter den Linden / Friedrichstraße
  • Bus-Stop 2: Train Station Potsdamer Platz (on Leipziger Platz)

Line B

  • Bus-Stop 1: Underground Station U Wittenbergplatz
  • Bus-Stop 2: Underground Station U Kurfürstendamm (Kranzlereck)
  • Bus-Stop 3: Olivaer Platz (Kurfürstendamm 61)
  • Bus-Stop 4: Underground Station U Adenauerplatz
  • Bus-Stop 5: Sbahn Train Station S Halensee


Navigate your way around the ITB Berlin - ©2017 Messe Berlin
Navigate your way around the ITB Berlin – ©2017 Messe Berlin

There are seven (7) entrances, but to give you a better insight you can download a map of the exhibition ground:

  • Entrance South (Jafféstrasse): Halls 1 – 6 Marshall Haus
  • CityCube Berlin: Halls 7a – 7c
  • Entrance Hall 9 (Messedamm): Halls 8 – 10
  • Entrance East (Hall 14.1, opposite the ICC Berlin): Halls 12 – 17
  • Entrance North (Hall 19, Hammarskjöldplatz) am Funkturm: Halls 18 – 24 – Palais
  • Entrance Hall 26: Halls 25 – 26

The ITB venue is pretty huge so within the exhibition ground itself, you can use the free ITB fairground shuttles that will transport you from Hall to Hall!

Take the Ring Train S41 or S42 to the ITB Berlin!
Take the Ring Train S41 or S42 to the ITB Berlin!

If you’re not using any of the above, or you’re a member of the general public, then you need to get yourself to the following public transport stations. Don’t forget to get a ticket!

There’s no need to panic though, as the city of Berlin provides an extensive public transport network, but make sure you read this post as to how to buy a daily ticket, as Berlin doesn’t have any barriers, and you don’t want to get caught out without a ticket now, do you?

The stations that you need to get to are:

  • Messe Süd – Sbahn Train S5
  • Messe Nord /ICC  – Ring Train S41 or S42
  • Kaiserdamm – Underground Station U2
  • Westkreuz  – Sbahn Train S75, S7, S5, Ring Train S41 or S42. You ought to change to Messe Süd (one stop), or go for a little stroll instead, but it’s a bit of a walk!

Book your hotel here


A first time beginners guide to the ITB Berlin: 10 tips to help you prepare. Bam!
  1.  BOOK: Are you flying, taking the train, hustling in the coach-bus or car-sharing? If so, book your Berlin hotel here!
  2.  FOCUS: Define what you want to accomplish and whom you want to contact
  3.  PLAN: Set up meetings and appointments
  4.  DO RESEARCH: Get information about the industry’s latest trends and use the Virtual Market Place® catalogue to find out who’s there!
  5.  LEARN: Go to presentations, workshops, conferences and talks. I learnt all about Twitter for the first time at ITB and then the next day, I went live and never looked back!
  6.  SAVE: Buy your Visitor Ticket in advance at the Online Ticket Shop
  7.  NAVIGATE: Use the Map of the Exhibition Grounds for your personal orientation
  8.  DOWNLOAD: The  ITB App with maps, lists, and services for free. Available for iOS and Android systems too
  9.  NETWORK: The ITB Berlin offers networking events of a special kind – ITB Blogger Speed Dating and the ITB Speed Networking event. However, it doesn’t matter if you’ve not made an appointment previously, although it helps if you do. Nevertheless, you’re at the largest travel trade fair in the world, so go and explore!
  10.  ENJOY: You’re in one of the finest cities in the world. Have fun!


Hair & Make Up – Check! Exude confidence – Check!
©Victoria Ade-Genschow – The British Berliner
  • Business Cards – Check!
  • Business Card Folder or File, so that you don’t lose the ones that you’ve collected – Check!
  • Map – Check!
  • ITB Berlin App Guide – Check!
  • Mobile or Cell Phone, plus charger – Check!
  • Bottle of Water – Check!
  • Smart clothing – Check!
  • Exude confidence – Check!
  • Smile – Check!

See you at the ITB!

Book your hotel here!


Keep Calm and go to ITB Berlin! ©2017 Messe Berlin

This article isn’t sponsored, and the remarkable time that I’m sure to have at the ITB Berlin, is my very own!

I’ll be continuing my last visit to the UK and telling you all about my visit to Belgium later in the season!I’ll be at the ITB Berlin or the Internationale Tourismus-Börse Berlin – the world’s leading travel trade show, taking place between 7th – 11th March, 2018. You can buy tickets here.

Everyone who is anyone in the travel industry, will be here. Come and join us!

In April, I’ll be on the road again to my 65th country and a new destination.

Can you guess which one it’ll be?

I’ll be there. Will you?If you’re not in Berlin in March, I can’t even!See you next week!

A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

Watch this space!

Note! I never travel without insurance as you never know what might happen.

I learnt my lesson in Spain. And obviously, in countries like Qatar, where technically the risk is higher, I can’t imagine going that far beyondWITHOUT INSURANCE. No siree! You can get yours here, at World Nomads!

Please note that there are now affiliate links (for the very first time) connected to this post. Please consider using the links, because every time some sort of accommodation or travel insurance is booked via my links, I get a little percentage, but at no extra cost to yourself!

A win-win for all!

Thanks a million!

A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

Have you ever been to the ITB Berlin? Would you consider going to a travel trade fair? Were the tips useful? Let me know below!

See you in Berlin.

If you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, look for me on Google+ or send me an Email: victoria@thebritishberliner.com

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9 Comments on “A first time beginners’ guide to the ITB Berlin: 10 tips to help you prepare. Bam!

  1. Wow! This is the most comprehensive guide for Berlin I’ve read in a while, Vic! Exceptional tips for first timers and I hope to explore this wonderful city soon again!

    • Thanks so much Agness! That was what I hoped!
      And whenever you’re in town, don’t forget to let me know so that I can take you out for lunch! 😀

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