How to be a savvy travel blogger with 10 tips to help you prepare, and find your way around! – ITB Berlin.


This week is going to be exciting.

And why?

The ITB travel trade fair is going to be in town.


Before I became the awesome travel blogger that I am today, I used to attend the ITB as an ordinary member of the public. And let me tell you. It was one of the highlights of my year!

I mean, thousands of international travel organisations and travel destinations to watch, see and taste.

Look at me. No! Look at me!
Look at me. No! Look at me!


It was amazing.

It still is!

Sooooooooo, this week, I’ll be joining in the action too.

However, now that I’m a professional blogger don’t you know, I get to have internal access to all that the travel industry has to offer.

At Travel Massive - 2015.
At Travel Massive – 2015.

I’ve already written about the ITB before:

Here – My first introduction to the ITB Berlin: the international tourism trade fair.

Here – 10 things to do if you’re a new blogger and what I learnt – ITB Berlin.

And here – I went to the ITB in Berlin, so am I a professional travel blogger?

But it doesn’t hurt to reiterate the facts:


ITB Berlin Convention 2016
ITB Berlin Convention 2016 – 50 years of excellence!

The ITB Berlin stands for the “Internationale Tourismus-Börse” or in English, the “international tourism trade fair.”

The ITB represents B2B, hotels, tourists boards, tour operators and providers, airlines, transport operators, responsible travel organisers, information technology experts, social media bloggers, and anybody else interested in travel and tourism.

It’s also the world’s leading travel industry think tank in which the convention trade fair establishes itself as the industry’s main knowledge platform with top-notch presentations on global trends, travel innovations and path-breaking events for the entire tourism industry!



Well, the ITB Berlin is the foremost business platform for the global tourism business. We’re talking:

  • 5 continents.
  • 185 Countries.
  • 200 trendsetting events.
  • 850 Qualified Top Buyers.
  • 10,000 Exhibitors.
  • 23,000 Convention Visitors and Participants attending lectures, discussions, and workshops.
  • 50,000 Private Visitors.
  • 115,000 Trade Visitors.
  • 160,000 Square meters.
  • Bloggers from 25 countries all over the world.
  • Over 5 days within 9th March – 13th March, 2016.
  • Bringing in a €6.7 billion turnover to Germany!

If you’re at the ITB, you’re in good company.

Visit the Maldives.
Visit the Maldives.

The ITB Berlin is a huge deal and the partner country for 2016 is the Maldives with the motto: –  the sunny side of life.



Happy Birthday ITB Berlin!
Happy Birthday ITB Berlin!

The name ITB Berlin stands for a unique success story and things that are made in Berlin.

What began in 1966, as a small overseas import trade show, has developed into a true global success.

What originally, was only an event of five (5) participating countries and regions, has grown to over 180 with an exhibition space expanding from 580 m² to 160,000 m² today!

In five (5) decades so many societal and political changes have taken place.  As far as the tourism industry is concerned, Germany has developed into one of the world’s most important economic factors.

50 Years ITB Berlin - ITB Berlin in 1966!
50 Years ITB Berlin –
ITB Berlin in 1966!

To mark this anniversary, 50 Berliners travelled to 50 destinations all over the world, met 50 representatives, and spoke about 50 special events, topics or projects, whilst picking up interesting, fascinating, and unusual stories. The motto – From Berlin with Love!

Today, the ITB Berlin is the leading trade show of the travel industry and, at the same time, the biggest travel show for the German public!

However, it’s a huge venue and there have been incidents of people wandering around and not actually getting to where they wanted to go. Not naming names or anything, so here’s a few tips on how to navigate your way around!


Visitors are welcome at the ITB Berlin!
Visitors are welcome at the ITB Berlin!


Trade visitors: 9th – 13th March, 2016. 09:30 – 18:00.
The general public: 12th – 13th March, 2016. 10:00 – 18:00.
Journalists and bloggers: 9th – 13th March, 2016. 09:00 – 19:00.


ITB BERLIN – The world in one place!
ITB BERLIN – The world in one place!

You can buy tickets at the Exhibition Grounds – or save time and money and buy them in advance at the Online Ticket Shop. Entrance for Trade Visitors / Press to the ITB Berlin Convention is included in the price of your trade fair ticket.

Trade Fair Visitors:

  • One Day ticket: Online in advance – €35.00. On the day – €52.00.
  • A Five Day ticket: Online in advance – €50.00. On the day – €75.00.
  • Accredited press / bloggers: Free of charge, in advance. If not accredited, as above.

The General Public.

  • One Day ticket: Online in advance – €12.00. On the day – €15.00.
  • Last Minute tickets (only valid on March 13th, from 14:00) – On the day – €8.00.
  • All children under the age of fourteen (14) if accompanied by an adult, are totally free of charge!

p.s. You should also be able to buy a €12.00 ticket from any BVG/Sbahn ticket machine. And if you live in Berlin, watch out for the free voucher that sometimes comes via a free delivery of the weekend edition of Berliner Morgenpost!


You can travel to the ITB Berlin, any way you like!
You can travel to the ITB Berlin, any way you like!

If you’re a trade visitor or a member of the press, then there is a free ITB shuttle service that will take you from the airport, from selected hotels and from various stops around the city to the ITB Exhibition Ground. If you’re using the city shuttle line service, please note that the stops are not marked as ITB Berlin stops, but are selected buses at the regular bus stops of the Berlin Public Transport System, otherwise known as the BVG!

A map of the Berlin Public Transport Network - BVG
A map of the Berlin Public Transport Network – BVG
You can find them at:
Line A
Bus-Stop 1: Unter den Linden / Friedrichstraße.
Bus-Stop 2: Train Station Potsdamer Platz (on Leipziger Platz).
Line B
Bus-Stop 1: Underground Station U Wittenbergplatz.
Bus-Stop 2: Underground Station U Kurfürstendamm (Kranzlereck).
Bus-Stop 3: Olivaer Platz (Kurfürstendamm 61).
Bus-Stop 4: Underground Station U Adenauerplatz.
Bus-Stop 5: Sbahn Train Station S Halense.


Navigate your way around the ITB Berlin.
Navigate your way around the ITB Berlin.

There are seven (7) entrances, but to give you a better insight you can download a map of the exhibition ground:

  • Entrance South / Halls 1/2 (Jafféstrasse).
  • Hall 7.2a (opposite to CityCubeBerlin).
  • Hall 9 (Messedamm).
  • Entrance East (Hall 14.1, opposite the ICC Berlin).
  • Entrance North (Hall 19, Hammarskjöldplatz).
  • Hall 25.
  • City Cube Berlin.
The ITB venue is pretty huge so within the exhibition ground itself, you can use the ITB fairground shuttles that will transport you from hall to hall.
Take the Ring Train S41 or S42 to the ITB Berlin!
Take the Ring Train S41 or S42 to the ITB Berlin!

If you’re not using any of the above, or you’re a member of the general public, then you need to get yourself to the following public transport stations. Don’t forget to get a ticket! 

There’s no need to panic though, as the city of Berlin provides an extensive public transport network, but make sure you read this post as to how to buy a daily ticket, as Berlin doesn’t have any barriers, and you don’t want to get caught out without a ticket now, do you? The stations that you need to get to are:

  • Messe Süd – Sbahn Train S5.
  • Messe Nord /ICC  – Ring Train S41 or S42.
  • Kaiserdamm – Underground Station U2.
  • Westkreuz  – Sbahn Train S75, S7, S5, Ring Train S41 or S42. You ought to change to Messe Süd (one stop), or go for a little stroll instead, but it’s a bit of a walk!


ITB Berlin 2016 robot NAO. ©Aldebaran Robotics
ITB Berlin 2016
robot NAO.
©Aldebaran Robotics
  1. Book: Are you flying, taking the train, hustling in the coach-bus or car-sharing?
  2. Focus: Define what you want to accomplish and whom you want to contact.
  3. Plan: Set up meetings and appointments.
  4. Do research: Get information about the industry’s latest trends and use the Virtual Market Place® catalogue to find out who’s there!
  5. Learn: Go to presentations, workshops, conferences and talks. I learnt all about Twitter for the first time at ITB and then the next day, I went live and never looked back!
  6. Save: Buy your Visitor Ticket in advance at the Online Ticket Shop.
  7. Navigate: Use the Map of the Exhibition Grounds for your personal orientation.
  8. Download: The  ITB Mobile Guide with maps, lists, and services.
  9. Network: The ITB Berlin offers networking events of a special kind – ITB Blogger Speed Dating and the ITB Speed Networking event. However, it doesn’t matter if you’ve not made an appointment previously, although it helps if you do. Nevertheless, you’re at the largest travel trade fair in the world, so go and explore!
  10. Enjoy: You’re in one of the finest cities in the world. Have fun!


"50 Years ITB Berlin" - ITB Berlin 1997 - Smart clothing - Check!
“50 Years ITB Berlin”
– ITB Berlin 1997 –
Smart clothing – Check!
  • Business Cards – Check!
  • Business Card Folder or File, so that you don’t lose the ones that you’ve collected – Check!
  • Map – Check!
  • ITB Berlin Mobile Guide – Check!
  • Mobile or Cell Phone plus charger – Check!
  • Bottle of Water – Check!
  • Smart clothing – Check!
  • Exude confidence – Check!
  • Smile – Check!

See you at the ITB!


This article is isn’t sponsored and the wonderful time that I’m going to have at the ITB Berlin, is my very own!

In March and April, I’ll be going to England, Portugal and Spain!

On March 8th, I’ll be at the ITB Berlin Opening Party taking place at Urban Spree. It’s always a lot of fun, so if you’re in town, come and join us!

To celebrate International Women’s Day on March 8th, I’ve joined the Berlin Travel Massive campaign which is hosting an OPEN CALL for the best photos of awesome WOMEN IN TRAVEL. You can share your pictures using the hashtag #WomenInTravel & #travelmassive until March 6th, where photos will be featured at Travel Massive’s biggest night of the year – the Opening Party at ITB Berlin – on March 8th.

The best pictures will also be published on the platform of Travel Massive & featured by Lonely Planet, on Twitter!

The artistic space dedicated to urban culture – @Urban_Spree – will be an evening to celebrate the travel industry, the 50th anniversary of @ITB_Berlin and to highlight and spotlight women – #womenintravel – empowered through tourism: To RSVP go here!

PLANET HER – a pop-up photo exhibition – will also be launched on International Women’s Day (March 8th), and will run until March 13th and during ITB Berlin. The gallery will feature images of women from Haiti, Burma and Tajikistan, and images from @gadventures for Good projects such as Sisterhood of Survivors in Nepal, winner of the UNWTO Award for Innovation in 2016.

On March 9th, I’ll be participating in the iambassador – Traveldudes – ITB Travel Tweet-Up!

And of course, the world’s leading travel trade show –  ITB Berlin – will be taking place from 09.03.16 – 13.03.16.

I’ll be there. Will you?

As usual, you can also follow me via daily tweets and pictures on Twitter & FB!

If you’re not in Berlin in March, where are you?

March is going to be splendid!

Watch this space!

How to be a savvy travel blogger with 10 tips to help you prepare, and find your way around! - ITB Berlin.
How to be a savvy travel blogger with 10 tips to help you prepare, and find your way around! – ITB Berlin.

Which of these tips would you use? Are you a savvy travel blogger? Have you ever been to the ITB Berlin?

See you in Berlin.

If you like this post or if you have any questions send me a tweet, talk to me on Facebook, find me on Linkedin, make a comment below, look for me on Google+ or send me an Email:

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15 Comments on “How to be a savvy travel blogger with 10 tips to help you prepare, and find your way around! – ITB Berlin.

  1. Sounds like quite an event. Maybe I should get across (if only I had the free time) then I could brush up on becoming more savvy.

    To be honest I’ve only ever been to one travel exhibition/show and that was in Melbourne a year or two ago. I don’t remember there being an entrance fee for people to visit. I did bring some business cards and that sparked a little bit of interest and I wrote a couple of stories about some interesting people I met there. That aside though I didn’t get any “business leads” as such.

    It sounds like Berlin is a much bigger and better event. Have a great time.

    • Thanks so much Guy!

      Savvy is as savvy does lol! I’ve only been to two travel conferences – ITB and TBEX (Europe). ITB is huge and on my very nice doorstep. 🙂 🙂 They’re also very generous and supportive of bloggers so tickets for bloggers are free. However, Berlin is a popular destination so it tends to be first come first served! TBEX is a conference for travel bloggers by travel bloggers and is a bit of a jolly! So isn’t! The World TradeMarket (WTM) in London is free to all bloggers, as is the TNT Travel Show and I guess the Destinations: The Holiday & Travel Show at the Olympia & the Adventure Travel Show, would probably be the same lol.

      I’m awfully looking forward to it. 🙂

  2. Have fun! I don’t need to mention that to you of course as you always have a blast wherever :-). It sounds like fun and l wouldn’t have minded going. Perhaps next year. I enjoyed the WTM last year, but nothing came of it for me, not that l tried a lot. It seems the bloggers with the huge numbers are what they want which is silly :-).

    • Thanks so much kemkem! Indeed. I try my best. I’m a simple girl at heart lol!
      Yeah, I remember that we tried to meet up in England last year, and we never could! I hear that WTM focuses mainly on Europe & the Americas whereas, I like to be open & flexible.
      I’m with you there. If companies are only interested in huge numbers than perhaps, they’re not the company for me! I’m more into creating a relationship, and then the invitations begin to flow organically…
      My tip is to focus on the places where you’d go to anyway, and take it from there. Anything else, they’d have to ask for me specifically…!!
      p.s. One experienced American blogger adviced me never to focus on a client “just because”, but rather because you already love the region, product, or service. He was right. 🙂

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